Award-Winning Web Design, Writing and Video
Communications in Victoria, BC

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About


Who I Am

Noah Wheelock8:30 in Newfoundland is the work of Noah Wheelock, a web designer and writer living in Victoria, BC, Canada. I currently work as a freelancer and doing full-time web design in Victoria, though I have a wealth of media experience in a variety of fields.

Over the past decade I have worked as a freelance Travel and Food Writer here in Canada and Sports Writer while living in the UK. I have also produced hockey for Hockey Night in Canada in Toronto and soccer for UEFA in London, England. I have worked as a volunteer Web Designer in Bosnia.

Awards

  • VIATeC Technology Employee of the Year (2007)
  • Thrifty Foods Supplier of Excellence Award (2013)
  • Executive of the Year, VISL (2013)
  • VIATeC Video Award (2012)
  • Six Team Awards (Online Strategy)

 

Achievements

  • Delivered $2M convergent media project six months ahead of schedule and 25% under budget (UEFA)
  • As senior staff member, helped company value grow by 5x over my tenure (Atomic Crayon)

 

Spotlight

I love both writing and working in web design – it’s a great opportunity to challenge both the left- and right-brain parts of me. For that reason, I am always excited by any prospective client, big or small, as it’s always an exciting new challenge to undertake.

I really enjoy working on small business websites and helping people passionate about what they do grow their own business. My personal passions are sports and travel and so I always leap at the opportunity to work on any sports communications or travel writing or travel editing projects I can get my hands on. To those ends, I earned a sports-focused MBA in 2012 and have been fortunate enough to be able to blow all my money traveling to over 45 countries so far (and counting!)

Interested in finding out more? Feel free to take a look at some of my recent work.

 

My Skills

HTML/CSS
Writing
WordPress
Video
Design
Sports

Our Services


8:30 in Newfoundland is a full-service Communications ranch. We offer services in Web Design, Writing, Editing, Video Production and much more. For anything I can't do myself, I have built up a team of ridiculously talented freelancers throughout Victoria and Vancouver to ensure I can help you on whatever your project requires.


Web Design

My web career started auspiciously in 2001 when I went to Bosnia as volunteer web designer, creating websites for NGOs in Sarajevo. At the time, I knew exactly as much HTML as Serbo-Croat (i.e. none), but somehow managed to survive.

I followed the volunteering with three years of web-based television work in London, England. I returned to Canada in 2004 and have been working as a freelance and full-time web designer since.

I have worked on over 100 websites, focusing on web design and HTML coding. I then moved into some Javascript & PHP and now focus most of my efforts on working with WordPress sites as they allow clients to save money by updating the websites themselves. I have also worked as webmaster on a wide number of private, municipal and not-for-profit websites.

 

 

Writing/Editing

My writing & editing work includes a wide array of formats and media, from Print (magazine) to Online writing for major web portals, including Sympatico Travel. I have also been commissioned to write content for private, not-for-profit and municipal websites, often ranging into hundreds of pages per site.

I do both creative writing and press releases & corporate communications and studied scriptwriting at Concordia university & at Raindance in London.

My writing has specialized in Travel Writing and Sport Writing, and a series I pitched and wrote in England, “Road Game”, featured both. I also cater to my other love, and write food articles, as well, most recently for EAT Magazine in Victoria.

I continue to write copy for my former employer, Atomic Crayon, as a freelancer and still write travel articles whenever I can rub a couple of nickels together and jump on a flight somewhere.

Film/Video

After studying film and video at university, I put my vast skills and education together and badgered the CBC into giving me job. I worked for Hockey Night in Canada for three years as a production assistant, producing highlight packages for live hockey. I also worked for CBC Sports on the live production of sports including Rowing, Gymnastics & Badminton. While at CBC, I helped implement and style a comprehensive video database for Hockey Night in Canada.

After a stint volunteering in the Balkans, I moved to London, England, where I was a Producer and Project Manager for UEFA soccer (they call it “football”, those crazy Brits). I produced video for web and for live broadcast, including UEFA’s signature video, 10 years of Champions League. I managed and helped to design UEFA’s Digital Video Library and acted as liaison for clients using the system, including Adidas, PlayStation and Amstel. Video from this system became one of the first uses of 3G video anywhere in the world.


Specialties

Design

HTML / CSS

Creative Writing

 

Website Management

Small Business Websites

Sports & Travel

What we can do

New design, re-design, or updates to your existing website. I’ll help guide you through the web design process for those of for whom the site of computer code breaks you out in cold sweats.
Creative and technical writing in any number of voices to suit you – and, more importantly, your target audience!
Logos, business cards, letterhead, posters… you name it!
Whether shooting video or editing it down into the next YouTube or Vimeo sensation, I can take you from start to finish on any video project you have in mind.

Canadian Sport Institute Pacific

The Canadian Sport Institute is a world-class Olympic and Paralympic training environment. These athletes – and the service providers who work with them – are truly some of the world’s best.

Around eight years overdue for a website re-design, they required a website that better illustrated the quality of the work they provided. Furthermore, as a non-profit organization primarily funded by government dollars, they needed their website to be a much better marketing tool – one that could help raise the profile of the Institute in the eyes of the general public, who were indirectly funding CSI and, ultimately to whom the Institute was accountable.

Click to View CSI Pacific website

Tranaptic Solutions

Keith Clifford had decided to start his own business as a full-time freelance programmer and computer jack-of-all-trades. He had been recommended to me by another client and so contacted me to see if he and I would be a good fit for this project. I was happy to say that we worked together well, as working on small business websites is a real rush for me; I love working with people so passionate they’re willing to risk it all and go out on their own.

Over two months, I created a responsive WordPress-based website for Keith, which allows him to update the content himself (a tidy little money-saving option, always nice for new entrepreneurs!). The included all design, custom icons and creating a custom downloads section whereby he could share and sell his custom-designed firmware.

Click to View Tranaptic Solutions website

Atomic Crayon (Writing)

On top of my freelancing, I also worked for nearly a decade as a full-time employee at Atomic Crayon Web Design. Part of my duties for Atomic involved writing. I was the de facto writer for any new external projects that came in and needed some penmanship, as well as for Atomic’s own site. This included case studies, portfolio pieces and any “what’s new” articles as they come up. Working at a relaxed, young company allowed me to do copywriting with some creative licence, which is always fun.

I continue to be the writer for all Atomic Crayon‘s press releases:
View Press Releases

EAT Magazine

EAT Magzine is a Victoria-based print and online publication focussing on a wide variety of food stories. I am a long-standing fan of food and eating in general. A wealth of travel has allowed me to sample amazing roadside food at a number of places around the globe. Despite the occasionally mixed results (both taste-wise and medically) that come with eating from a semi-clean roadside stand, it’s given me a real appreciation for different local dishes around the globe. I have been picked up a freelance Food Writer contributing to EAT Magazine, and expect to research diligently and be overweight in short order.

Sample Article:
The Taste of Home (Away from Home)

Tectoria A to Z

Award Winner!

Winner of 2012 VIATeC Video Award

As part of a competition set out by VIATeC, I set to task to create a video that encapsulated what we love about Tectoria. No easy feat when the video could only be a maximum of 20 seconds! The challenge garnered lots of fun entries from a number of local companies. The final decision went to an audience vote and we managed to get enough decibels to emerge victorious. Thanks to everyone who hooted and hollered for the video!

- Work completed while employed at Atomic Crayon

Little Thai Place & Noodle Cart

Little Thai Place is a delicious, Victoria-based Thai restaurant who wanted to increase their exposure through a series of websites – two for their restaurants, one for their take-home products and one for their charity work in and around the Victoria area.

They required a design with very specific height & width, but that lost none of the impact of the site. They also needed the website to show off the tasty treats on their menu. Mmm, roasted duck with red curry paste!

Website designed while employed at Atomic Crayon. Templates created for WordPress CMS.

Skills:
Design, HTML, CSS, Javascript, W3C compliance, WordPress integration

Click to View Little Thai Place Website
Click to View Noodle Cart Website

KidSport Burnaby

Kidsport Burnaby is a chapter of a major nationwide charity. They wanted a site that was unique but still fit within the design ethos of the parent charity. I thought fun & bright colours and lots of imagery would attract people and show off what a fun charity KidSport can be. I was also extremely happy to be able to work on a site and, in some small way, help support what a great cause they are.

Website designed while employed at Atomic Crayon

Skills:
Design, HML, CSS, PHP, W3C compliance, CMS integration

Click to View KidSport Burnaby Website

CUBE Global Storage

CUBE Global Storage is a data storage centre located in Victoria, B.C. that features world-class data protection of both digital and hard copy files. They also store art, vehicles… pretty much anything you want to store and protect, they can look after. And they do it all in a building with the strength to withstand 135 km/h winds and a 9.5 earthquake, and has a secure vault system and the latest advanced security features. They aren’t fooling around!

With high-end clientele who are willing to pay a premium to ensure their data never gets lost, CUBE needed a website as a marketing tool to show they weren’t afraid to cut costs on their own materials, either. On top of design and content, I created this site for them with a complex messaging system as well as integrating their online billing portal.

This is actually the third site I have completed for the great people at CUBE, and the second time I have re-designed this website. I look forward to continuing on with this great partnership!

Click to View CUBE Global Storage Website

Thrifty Foods

Thrifty Foods is the leading supermarket chain on Vancouver Island, and one of the top in all British Columbia. I was their site’s webmaster for over seven years. On top of ensuring these 300+ products were updated and accurate, I looked after all text and graphics updates on a site of over 1500 documents. This involves managed a team of four to make sure the necessary information goes live when it was needed. Thrifty’s always keeps their customers happy and their site up to date… and that kept me nicely busy!

Work completed while employed at Atomic Crayon

Duties:
Project Management, Design (aspects), HTML, CSS, Javascript, W3C compliance

View Website

City of Victoria

I project managed a large collection of websites in my employment at Atomic Crayon, none bigger than the City of Victoria’s. With well over 63,000,000 hits and 1,600,000 unique visitors every year, there was a lot of responsibility to ensure the content was current, the links working, and the graphics are current and implemented correctly. I troubleshot any problems and dealt with the clients directly in order to ensure they were happy with the City’s site. Oh yeah, and I live in Victoria, so that’s pretty cool, too.

Work completed while employed at Atomic Crayon

Duties:
Project Management, Design (aspects), HTML, CSS, Javascript, W3C compliance

View Website

BC Children’s Hospital Festival of Trees Christmas Cards

For Christmas 2009, the BC Children’s Hospital Foundation wanted to create a fun, interactive component to their website in order to help draw site visitors. Each year the BCCHF spoonsors the Festival of Trees, a fundraiser where you decorate trees to raise to raise money for the foundation. I created for them an interactive Flash-based Christmas card game where you can decorate trees online and e-mail them to friends.

With over 2000 different Christmas card variations, users can create as many holiday movies as they want!

Work created while employed at Atomic Crayon.

Skills:
Flash, Actionscript, XML

View Movie:
Click to view BC Children’s Hospital Festival of Trees Christmas Cards movie

(popup required)

10 Years of Champions League – Goals

Goals, goals and more goals! Watch a couple of crackers to the top corner!

This segment was created while I was working for UEFA in London and was one part of UEFA’s 10 Years of Champions League DVD. I produced the whole video, featuring highlights from the preceding decade, the Team of the Decade, and segments based on skill, goals, saves and passion.

Hydroxyl Biocell Reactors

Hydroxyl Systems Inc. is a global leader of environmental water process technologies. For their website and for them to show off at trade shows, they required a fancy flash movie that would attractively and explicitly describe what this company does. With a trade show deadline looming, I created this complex movie using a bevy of Actionscript tricks to keep the file size low for both web and stand-alone usage.

Movie created while employed at Atomic Crayon.

Skills:
Flash, Actionscript

View Flash Movie:
View Hydroxyl Biocell Movie

(requires popup)

Road Game (Face Off Magazine)

While living in the UK, I pitched a series of articles to Face Off magazine, a British mag focusing on ice hockey. The series featured my twin passions of hockey and travel, and the articles taught readers about hockey in cites around the world while also acting as a travel feature. Face Off loved the idea, and my series became a monthly feature. I also contributed to other features as needed. Sadly, ice hockey never exactly exploded in popularity in England, and after two years of writing for them, the magazine folded. You can still check out the sample articles below.

City of Burnaby

The City of Burnaby’s website was one of numerous websites that I project managed while employed at Atomic Crayon. With over a million visits a year and dozens of employees updating the site using a content management system, this was no small challenge. I frequently updated content, ensured the style guide was adhered to, oversaw and implemented all graphical changes, troubleshot, and dealt with City staff as required.

Work completed while employed at Atomic Crayon

Duties:
Project Management, Design (aspects), HTML, CSS, Javascript, W3C compliance

View Website

10 Years of Champions League – Skill

It’s not all headbutts and hooliganism; outrageous skill is what separates the geniuses from the jokers.

This segment was created while I was working for UEFA in London and was one part of UEFA’s 10 Years of Champions League DVD. I produced the whole video, featuring highlights from the preceding decade, the Team of the Decade, and segments based on skill, goals, saves and passion.

10 Years of Champions League – Passion

Pull your jersey over your head in celebration and do a triple back flip. The passion soccer players and fans have is amazing.

This segment was created while I was working for UEFA in London and was one part of UEFA’s 10 Years of Champions League DVD. I produced the whole video, featuring highlights from the preceding decade, the Team of the Decade, and segments based on skill, goals, saves and passion.

Hydroxyl Activecell

Hydroxyl Systems Inc. is a global leader of environmental water process technologies. For their website I created an introductory flash movie and an intricate schematic movie for the ActiveCellâ„¢ process. The movie had to accurately demonstrate an extremely complex wastewater treatment process, but do so in a space of a couple of hundred pixels.

Movie created while employed at Atomic Crayon.

Skills:
Flash, Actionscript 2.0

View Flash Movie:
Click Here to view Hydroxyl Activecell Flash Movie

(requires popup)

City of Pitt Meadows

Pitt Meadows, BC achieved City status in 2007. With their new status came new branding, and that meant a new website. Like many municipal websites, their site contained hundreds of pages. With so much information having been added over numerous years, the website content was (insert euphemism here) “muddled”.

I was hired to re-write all the content for all 300+ pages, ensuring that all pages were penned in a singular, unified voice. The work included a wealth of both editing and creating original content.

Work completed while employed at Atomic Crayon.

View Website

Beachcomber RV Park

Beachcomber RV Park is a beautiful waterfront RV park located on the west side of Vancouver Island, nearby Victoria, BC. With a busy summer season approaching, Beachcomber approached us looking for a revamped website, one that had a lot more power to take reservations but the also did a better job of showing what a great location they had. I combined a strong use pf photography with a woodlands motif in order to display the bright, summery, natural feel of the RV park. Fire up the BBQ!

Website designed while employed at Atomic Crayon. Templates created for WordPress CMS.

Skills:
Design, HTML, CSS, Javascript, W3C compliance, WordPress integration

Click to View Beachcomber RV Website

Uganda Safaris

In March 2008 I went on a trip to East Africa – Uganda and Tanzania. Seeing an opportunity to have some fun and do some bartering, I contacted a company in Kampala and traded my web design skills for a gorilla trekking safari. While working long distance, I created a 200-page website featuring a compendium of lodges, hotels and apartments from around Uganda, and that featured an upgraded booking engine. Plus, I got to see some really cool animals…

Skills:
Design, HTML, CSS, PHP, W3C compliance

Portfolio


Over the years, I have been fortunate enough to work with over 100 different clients. Here are just a few:

Contact


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Where we are


  • 8:30 in Newfoundland
  • 620 Grenville Ave
  • Victoria, BC, Canada
  • (250) 813-3474
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Where the magic happens!